On October 1st, at TUMO Labs, the panel discussion titled “Country Branding: its role and impact on tourism development” was held as part of the upcoming Regional Tourism Forum 2024.
The notable panelists included Sisian Boghossian, Former Head of Tourism Committee of Armenia; Karen Babajanyan, a renowned branding specialist; Nika Yepiskoposyan, Marketing Director of Enterprise Armenia; Nune Manukyan, Director of the Areni Festival Foundation and Co-founder of EventToura; and Edik Poghosyan, Head of Graphic design training lead at TUMO Academy. The discussion was moderated by Anna Salome, Marketing Director of Green Rock.
The panel explored a wide range of perspectives on the significance of national branding in tourism development, highlighting current challenges and proposing potential solutions.
The insights and recommendations shared during the discussion will be compiled and presented to the relevant authorities, aiming to strengthen Armenia’s brand identity and enhance its visibility on the global stage.