● Anna Salome | Chief Marketing Officer of Green Rock Company
11:00 - 11:30
Keynote Speech: Introducing regional opportunities for MICE tourism growth and collaboration
Michele McKenzie, Chief of Party
USAID South Caucasus Regional tourism program
11:30 - 12:30
PANEL DISCUSSION:
MICE Tourism in the Region – Opportunities for Growth
Moderator - Zarmine Zeitountsian
● Arman Khojoyan, Deputy Minister | Ministry of Economy of RA
● Levon Ohanesyan, General Director | Enterprise Armenia
● Diana Karapetyan, Head of Marketing and Promotion Department | Tourism Committee of the Ministry of Economy of RA
● Anastasia Popova, Deputy General Director for International and Industry Cooperation
ANO ‘‘Project Office for the Development of
Tourism and Hospitality of Moscow’’
● Nikolay Kovalev, Hospitality and Tourism Leader, EY
12:30 - 12:45
KEYNOTE SPEECH: MICE Tourism Opportunities in Georgia
Nino Getsadze,
Georgian Tourism Association, Georgia
12:45 - 13:15
KEYNOTE SPEECH: Unlocking MICE Tourism Opportunities in Armenia: A Strategic Roadmap Inspired by Dubai’s Success
Abdulsalam Kayali,
Tourism and Hospitality Expert, UAE
13:15 - 13:30
Entertainment Section
13:30 - 15:00
Networking Lunch
15:00 - 15:20
BEST PRACTICE INTRODUCTION:
Transforming MICE Tourism in the region: Lessons from Italy’s Hospitality Excellence
Salvatore Procopio, Apicius International School of Hospitality, Hospitality Manager, Expert, Italy
15:20 - 15:40
KEYNOTE SPEECH: Innovations and Investment in MICE Tourism Infrastructure
Elina Karapetyan, Foreign Affairs and Donor Relations Specialist | Enterprise Armenia
15:40 - 16:40
PANEL DISCUSSION:
Innovations and Investment in MICE Tourism Infrastructure and Services
Moderator - Gayane Kocharyan
● Gevorg Mantashyan, First Deputy Minister Ministry of High Tech Industry of RA
● Vazgen Gevorkyan, Investor and Businessman
● Madlene Minassian, Head of Corporate Affairs | Picsart
● Syuzanna Azoyan, Managing Director | SADA Armenia
