OUR MISSION

The mission of the Tourism Regional Forum (TRF) is to unite tourism and hospitality experts, investors, public authorities, and businesses to discuss key vectors of industry development and forge new partnerships.

Initiated by Green Rock, TRF is now taking place for the second time, establishing itself as an international platform where global expertise meets local potential.

OUR MISSION

The mission of the Tourism Regional Forum (TRF) is to unite tourism and hospitality experts, investors, public authorities, and businesses to discuss key vectors of industry development and forge new partnerships.

Initiated by Green Rock, TRF is now taking place for the second time, establishing itself as an international platform where global expertise meets local potential.

Dilijan: A Developing Tourism Destination

Green Rock is a Dilijan-based development company implementing large-scale territorial and destination projects.

The company develops real estate, hospitality, tourism, cultural, educational, and public-value infrastructure — creating places that support local life, attract visitors, and contribute to long-term regional growth.

Green Rock Management Group is structured around four strategic directions: Development, Operations, Investments, and Foundation. Together, they cover the full cycle from project development and construction to operations, investment initiatives, tourism demand, community programs, and public value.
Mareta Gevorkyan A destination lasts when the people who live there gain the most from it. In Dilijan, the school opened before the hotel, and the town made its own plan before the visitors came. So a visitor finds a place with its own character, where people feel at home. The Regional Tourism Forum brings people to Dilijan to learn from one another how to build communities of care, where living well and working well go together. Vazgen Gevorkyan Destination development mandates following principles of sustainability, longevity, and prosperity. Dilijan has followed that order twice over. The hospitality school opened its doors before the hotel was built, so the town was training its own workforce before it had rooms to fill. The town drew up its plan for the years ahead with its residents before the first tour bus arrived, so what a visitor finds is a place with its own direction, run by people who intend to stay. The Regional Tourism Forum brings practitioners to Dilijan to examine that sequence, and what it asks of investors and public bodies alike if the destination is to follow.

ORGANIZER

TRF 2024 is organized by the Green Rock.

Green Rock is a global company that delivers large-scale territorial development projects. By shaping the ecosystems of the future, the company is revolutionizing the current perception of infrastructure.

FAQ

What is the Tourism Regional Forum (TRF)?

The Tourism Regional Forum is an international platform bringing together leaders in tourism and hospitality, business executives, public officials, investors, and industry innovators. The forum addresses core development challenges in tourism, market shifts, and industry opportunities. This year marks the second edition of TRF.

Who can attend the forum?

TRF 2026 is an exclusive, invitation-only event bringing together tourism and hospitality executives, investors, business and government delegates, community leaders, educational institutions, cultural organisations, and other industry specialists. It provides a platform for networking, knowledge exchange, and exploring new opportunities for collaboration.

When and where will TRF 2026 take place?

TRF 2026 will take place from October 9 to 11 in Dilijan, at the Monte Melkonian Military College. The primary forum discussions will take place on October 10.

Who is organizing TRF?

TRF is organized by Green Rock in strategic partnership with key stakeholders across the tourism and hospitality sectors.

Will the forum be livestreamed?

Yes. The sessions from the main Forum day (October 10) will be available to watch via livestream. The link will be published closer to the event, so follow our channels for the announcement.

Can I register to attend online?

TRF 2026 is an invitation-only event. We have a limited number of tickets available: if you’re interested, you can register for our waiting list, and our team will contact you shortly.

GENERAL PARTNER

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